Sportbedarf.de x VisionAI
VisionAI offers advanced artificial intelligence solutions specifically designed to optimize the e-commerce experience. The technology enables companies to efficiently analyze their product data and automatically suggest relevant cross-selling and similar products without requiring manual intervention. As a result, the user experience improves, and revenue increases through the presentation of personalized product recommendations.
Summary
In its collaboration with Sportbedarf.de, VisionAI aimed to boost the company’s efficiency and foster growth. By automating the cross-selling process, the conversion rate and average shopping cart value were to be increased. This not only led to significant time savings but also produced a substantial revenue boost for the online shop.
Sportbedarf.de is a mid-sized e-commerce company specializing in team sports. With over 35,000 products (SKUs) in its assortment, the company offers a wide range of sporting goods. Thanks to the use of VisionAI’s solutions, Sportbedarf.de was able to better serve its customers, increase efficiency, and further strengthen its market position.
Challenge
Sportbedarf.de faced an inefficient and time-consuming cross-selling process. Since conventional recommendation engines did not deliver satisfactory results, the company sought a solution that could automate cross-selling and increase revenue without manual intervention.
The primary objective was to increase the average shopping cart value while drastically reducing the effort required to create cross-selling offers.
VisionAI’s cross-selling AI provides enormous added value by automatically generating suitable product suggestions. Through visual and semantic analysis, the AI understands products in context and suggests appropriate accessories, resulting in higher customer satisfaction and increased cart value. The automation completely eliminates manual effort and enables the efficient management of cross-selling offers.
The “Similar Products” solution from VisionAI analyzes product images and data to suggest alternative products and variations. This feature reduces bounce rates and increases conversions by presenting customers with products that better match their search criteria. Integration is seamless, and it operates without the need for user data, ensuring 100% GDPR compliance.
Vision Control makes it simple to manage and optimize all your AI-powered e-commerce tools from one central place with real-time analytics. Monitor how the tools are performing, adjust their settings to fit your business needs, preview and approve the results they generate, and publish updates with ease.
Implementation
All VisionAI products were seamlessly integrated into Sportbedarf.de’s existing Shopware 6-based system. Thanks to our flexible plugins, the integration was carried out without any issues. The VisionAI solution analyzes Sportbedarf.de’s product data— including images, titles, and descriptions— and automatically generates intelligent cross-selling combinations. These are then displayed directly on product detail pages and in the shopping cart without the need for any additional manual effort. This automation significantly enhances efficiency and saves valuable time.
Process
Integration ran smoothly and quickly through our Shopware 6 plugin option. In close coordination with our Customer Success Team, the functions were explained step by step during the onboarding process, and outputs were fine-tuned. As a result, the AI solution can better recognize semantic connections between products, ensuring precise and relevant recommendations that provide real added value for Sportbedarf.de’s customers.
Tailored Adjustments
The VisionAI solution was initially tailored to Sportbedarf.de’s needs. Particular attention was given to the extensive product assortment and the specific requirements of the team sports segment. This individual customization further increased the relevance of the product suggestions, making the shopping experience more personal and engaging for the customers.
Innovations
Our solution uses advanced visual and semantic analyses to generate cross-selling combinations based on the functional relationships between products, rather than relying solely on commonly purchased items. This intelligent analysis allows Sportbedarf.de to offer its customers products that meaningfully complement their purchases, increasing both revenue and customer satisfaction.
revenue increase through effective cross-selling.
increase in conversion rate thanks to targeted product recommendations.
time savings through the complete automation of cross-selling processes.
Product Performance
Before implementing VisionAI, cross-selling offers had to be created manually, which was time-consuming and inefficient. After implementation, this process was fully automated, resulting in better resource utilization and significant revenue growth.
Through VisionAI’s targeted product recommendations, Sportbedarf.de achieved significantly higher customer satisfaction.
The automation of cross-selling processes led to an improved user experience, as customers received relevant and suitable product suggestions. Moreover, product data management became more efficient, noticeably reducing the team’s workload.
In the long term, the automation not only generated an immediate boost in revenue but also laid the foundation for maintaining Sportbedarf.de’s competitiveness over time. Continuous optimization of the customer experience and ongoing adjustment of product recommendations will enable the company to continue benefiting from this innovative solution and meet rising customer expectations in the future.
Thanks to the VisionAI solution, Sportbedarf.de greatly increased the efficiency of its e-commerce operations by completely eliminating manual processes. This led to significant revenue growth and enhanced customer satisfaction.
“By using VisionAI, we can offer our customers a significant added value through highly targeted product displays, which translates into a better conversion rate and an increased shopping cart.”
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