Plattform
Shopware
Industry
Furniture
Cart-to-purchase conversion
29%
Setup-time
3 hours
The Profile
Who is Möbel Rieger?
Möbel Rieger is a family-run furniture retailer with roots in Baden-Württemberg, Germany. Möbel Rieger has stood for quality living, style, and personality for 75 years. The company combines regional tradition with modern living concepts.
What does Möbel Rieger offer customers?
Möbel Rieger offers furniture and home accessories through its furniture stores and online shop. The product range includes sofas, kitchens, functional furniture, and inspiring accessories. Möbel Rieger focuses on contemporary design, long-lasting quality, and individual living spaces.
The Challenge
What eCommerce search challenge did Möbel Rieger face?
Möbel Rieger’s online shop search often returned no relevant results or too few relevant results. Customers could not reliably find the furniture and home products they were looking for. The main cause was weak master data and manufacturer data. This data was not strong enough for traditional keyword search, vector search, or intelligent search automation.
What product discovery and cross-selling challenge did Möbel Rieger face?
Möbel Rieger had untapped potential in cross-selling. Product recommendations were generic and not tailored enough to individual users or product functionality. The online shop also lacked a technical way to activate cross-selling in the checkout process. This limited additional purchases and reduced product discovery performance.
Gianluca Serafino
Head of E-Commerce
The Result
How did VisionAI improve Möbel Rieger’s eCommerce search?
VisionAI implemented Agentic Search for Möbel Rieger. The system used image analysis and product data enrichment to work independently of weak master data. VisionAI automated spell correction, synonym indexing, keyword indexing, content indexing, and query interpretation. This reduced manual maintenance and improved search relevance in Möbel Rieger’s online shop.
How did VisionAI improve cross-selling for Möbel Rieger?
VisionAI enabled automated cross-selling on product detail pages and in the checkout. The Cross Selling Agent analyzed visual product data and functional product attributes. The agent created more relevant complementary product recommendations. This helped Möbel Rieger turn product discovery into a stronger Agentic Commerce experience.
What measurable result did VisionAI create for Möbel Rieger?
VisionAI improved Möbel Rieger’s digital customer journey. The online shopping experience became more seamless and more inspirational. Customers spent more time in the shop. Möbel Rieger’s cart-to-purchase conversion rate increased to 29%.
Möbel Rieger used VisionAI to improve eCommerce search, product discovery, and cross-selling. VisionAI’s Agentic Search worked independently of weak master data by using image analysis and product data enrichment. The system automated spell correction, synonym indexing, keyword indexing, content indexing, and query interpretation. VisionAI also enabled automated cross-selling on product detail pages and in the checkout through the Cross Selling Agent. The agent analyzed visual product data and functional product attributes to create relevant complementary product recommendations. As a result, Möbel Rieger improved the digital customer journey and increased the cart-to-purchase conversion rate to 29%.
